Market Intelligence

Market intelligence is essential in order to accurately inform and shape the work of Visit County Durham and our partners. Visit County Durham gathers and analyses current and relevant intelligence and information to help the county’s tourism sector to prosper and grow.

Destination Performance

The STEAM report measures the volume and value of tourism activity annually.

Tourism Sentiment

The Tourism Sentiment Score is a measure of a destination’s ability to generate positive word of mouth about its tourism offer, which is vitally important when growing the image, identity and reputation of a place.

The Visitor

This research examines all aspects of the visitor journey to understand what motivates, satisfies and disappoints our visitors.

Tourism Business Intelligence (TStats)

T-Stats provides information on performance for both the serviced and non-serviced sectors including hotels, guesthouses, bed and breakfasts and camping and caravanning sites.