Opportunities

National Destination Marketing Campaign

Following the success of year 1 of the national destination marketing campaign ‘Next Stop, Durham’, marketing opportunities for year 2 are now available.

Running from October 2024 to May 2025, the campaign inspired those who had travelled through the county, by rail or road, but never visited, with high profile media activity including advertising on the London Underground, East Coast Mainline and Manchester tram network, as well as content partnerships with the Birmingham Mail and Manchester Evening news.

Reaching over 18m consumers, the campaign contributed an estimated £165m in visitor spend.

To find out more about future campaigns, email marketing@visitcountydurham.org

Marketing Opportunities

A range of cost effective marketing opportunities have been developed to enable businesses to be part of, and benefit from, the national destination marketing campaign.

Web entry:

  • Have your existing record on thisisdurham.com  channelled to the dedicated campaign section, which all marketing activity will drive traffic to.

Cost: £70+VAT

Web entry, social media post and e-newsletter entry:

  • Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.
  • Dedicated social media post across This is Durham’s Facebook, Instagram and X channels.
  • Featured entry within a campaign e-newsletter, sent to over 30,000 consumers interested in Durham.

Cost: £170+VAT

Web entry, social media post, e-newsletter entry and tile advert (10 spaces available):

  • Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.
  • Dedicated social media post across This is Durham’s Facebook, Instagram and X channels.
  • Featured entry within a campaign e-newsletter, sent to over 30,000 consumers interested in Durham.
  • Prominent campaign website placement within the ‘Tiles’ advert panel which includes business name, image and link to your record on thisisdurham.com

Cost: £250+VAT

Booking deadline: 5pm, 22 September 2025

For further information or to book your opportunity, email: partners@visitcountydurham.org