Market Intelligence

Destination Performance

The STEAM report measures the volume and value of tourism activity annually. The latest results reflect the impact of the Covid-19 pandemic on the visitor economy in 2020 with 2019 for comparison. The results are as follows:

Overall Performance in Durham

20202019
11.39 million people visited in 2020, down 43.4% on 201920.13 million people visited Durham in 2019
Overall visitor expenditure was £506.75 million, down by 48.3% on 201920.13 million people visited Durham in 2019
The number of  FTE jobs supported by tourism is 6,794, down by 44% on 2019The number of FTE jobs supported by tourism is 12,133  

Performance in Durham City

20202019
2.38 million people visited in 2020, down by 45.6% on 2019.4.37 million people visited Durham City in 2019
Overall visitor expenditure was at £117.64 million, down by 51.8% on 2019.Overall visitor expenditure was £237.93  (£244.32 million if indexed to 2020)
The number of FTE jobs supported by tourism is 1,523, down by 46.8% on 2019The number of FTE jobs supported by tourism is 2,861

Performance in The Durham Coast

2020
2019
1.89 million people visited Durham Coast in 2020, down by 42.4% on 20193.29 million people visited The Durham Coast in 2019
Overall visitor expenditure was at £77.62 million, down 45.1% on 2019Overall visitor expenditure was £137.74  (£141.44 million if indexed to 2020)
The number of FTE jobs supported by tourism is 958, down by 42.6% on 2019The number of FTE jobs supported by tourism is 1,668

Performance in The Durham Dales

20202019
1.53 million people visited in 2020, which was down by 43.2% on 20192.69 million people visited The Durham Dales in 2019
Overall visitor expenditure was £95.92 million, down by 48.3% on 2019Overall visitor expenditure was £180.80  (£185.66 million if indexed to 2020)
The number of FTE jobs supported by tourism is 1,489, down by 42.1% on 2019The number of FTE jobs supported by tourism is 2,572

Performance in The Vale of Durham

20202019
9.78 million people visited The Vale of Durham in 20195.59 million people visited in 2020, which was down by 42.8% on 2019
Overall visitor expenditure was £409.30 million inOverall visitor expenditure was £398.60  (£409.30 million if indexed to 2020)
The number of FTE jobs supported by tourism is 5,032The number of FTE jobs supported by tourism is 2,824, down by 43.9% on 2019