Opportunities
Year of the Coast 2023
The UK coastline ranks as one of the most exciting in the world; more than 185 million years old, and one of the most varied – rich in maritime history, family attractions, natural beauty and unique sea life. Year of the Coast 2023 will coordinate and amplify a year-long programme of events and promotion of the whole of England’s coastline. Led by the National Coastal Tourism Academy, working in partnership with Destination Management Organisations across the country, visibility will be maximised to raise awareness of the coastline and inspire new audiences to love, visit and protect it. Through this initiative the coast will be promoted as a sustainable year-round destination, raising awareness of issues impacting coastal communities and businesses, and showcasing new developments and products.
Why is 2023 the Year of the Coast?
2023 heralds the completion of the England Coast Path, which will be over 2,700 miles long making it the longest marked walking route in the world, and also marks Year of the Pier. This creates a platform for destinations and businesses to collaborate in order to raise the profile of the coast, and for visitors to explore new coastal locations.
How will Year of the Coast be promoted?
A dedicated website has been created by the National Coastal Tourism Academy, and will be supported by online marketing and press activity. Visit County Durham will create a content hub on thisisdurham.com, promoted through blogs, social media and press.
How to get involved
There are a range of ways businesses can get involved with, and be part of, the Year of the Coast in order to harness the initiative in their own activities.
Events, activities and news:
Share your events, activities and news with Visit County Durham – email marketing@visitcountydurham.org
Volunteering will be a particular focus, including beach clean-ups, conservation days, learning new skills and joining nature watch programmes to protect wildlife. All activity associated with the Year of the Coast should have a positive sustainable impact on the community, economy or environment.
Year of the Coast toolkit:
Download the Year of the Coast toolkit and incorporate the logo and messaging on your website, digital marketing and social media and be part of the campaign.
Social media:
Share your events or activities, or show your support for Year of the Coast by using #Coast2023 and #LoveDurham
For further information email marketing@visitcountydurham.org