It was an incredible night for the county, as it was named Best UK Destination for the second year in a row at the prestigious Group Leisure and Travel Awards, which took place in London on 12 June. Following last year’s win, County Durham retained its title against stiff competition including London, Edinburgh, and Belfast, proving that the destination’s group travel offer rivals that of UK capital cities.

The Group Leisure & Travel Awards are among the UK’s most established honours in the group travel sector. They celebrate excellence across attractions, tour operators, museums, venues, live experiences and destinations, based on votes from readers of Group Leisure & Travel magazine. 

Also shortlisted on the night were Kynren – An Epic Tale of England, and Beamish Museum, demonstrating even further why the county is such a great destination for groups.

Visit County Durham has supported the group travel market for many years, through business support, product development, and promotion. Investment has been made in coach parking and facilities by Durham County Council and private-sector businesses, resulting in the county holding the most Coach Friendly Accreditations. And through our Discover Durham groups and travel trade consortium, we work in partnership with tourism businesses to raise the collective profile and appeal of the county, with results like this demonstrating success.

Michelle Gorman, managing director at Visit County Durham, said: “County Durham has always had an excellent group travel offer, from our world-class attractions, experiences and events, to fantastic landscapes and food and drink. Significant recent investment, including The Rising at Raby Castle, Remaking Beamish, New Hall at Locomotion, and accommodation refurbishments across the county, have strengthen our offer even further. And with two exciting new attractions set to open this summer, Kynren – The Storied Lands and The Light, we are certain that our share of this valuable market will continue to grow, supporting businesses, and providing opportunities for our residents. But this isn’t a Visit County Durham win, it’s a win for County Durham’s entire visitor economy and recognition its passion, creativity and resilience.”

Rob Yandell, publisher of Group Leisure and Travel, added: “Our warmest congratulations go to all of this year’s winners and finalists, and to everyone across the travel trade whose dedication continues to create exceptional experiences and outstanding service for groups. The continued support of our Awards Partners, along with the enthusiasm and engagement of our readers, has once again played a vital role in the success of these awards. 

“Bringing together more than 300 guests to celebrate achievements and connect with colleagues has been a true pleasure, and we hope everyone enjoyed another memorable occasion.” 

Image: Award presented by Mandy Hill, Dunwood Travel; Wendy Wilshere, Head of Volunteer Casting & Engagement, Kynren; Samantha Shotton, Chief Operating Officer, Beamish Museum; Brenda Alexander, Bookings Coordinator, Beamish Museum; Alex MacKenzie, Travel Trade Manager, Experience North East England; Sarah Johnson, Senior Manager, Visit County Durham; Michelle Gorman, Managing Director, Visit County Durham; Event host – Luke Kempner.