Strategies & Plans

Across the county, a range of complementary strategies and plans assist Visit County Durham, and our partners, in working towards achieving the vision for the county: For the county to offer a visitor experience that matches or exceeds the best offered by England’s premier county-based destinations; For Durham to fulfil its potential as one of North East England’s lead destinations, attracting visitors to the region from across the UK and from target overseas markets; For the visitor economy to comprise 17% of the county’s economy by 2020, making a significant contribution to improved economic performance.