Business Advice

Social Media for Business

Benefits of Using Social Media

Social media is a great way to connect your business with new customers and build relationships with your existing customers. When used consistently and correctly it can be a great cost effective marketing and customer engagement tool.

Using visual and engaging content on social media will help drive traffic to your other digital marketing platforms, including your website, and help improve your ranking in search engines.

Using social media helps reinforce your brand and gives your business a voice. It helps you showcase your business and helps influence potential customers.  

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(Consumer Information)
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(Corporate Information)
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(Groups and Travel Trade)
Facebook/thisisdurham/VCDBusiness
Twitter@thisisdurham@VCDBusiness@Discover_Durham
LinkedIn@thisisdurham/visit-county-durham
Instagram@thisisdurham
YouTube/thisisdurham
Pinterest/thisisdurham

Key hashtags

A great way to reach people on social media who don’t follow your pages is to use #hashtags. Simply put, a hashtag (#) is a label for posts shared on social media. It helps users who have a specific interest to quickly find content on the same topic by searching for a hashtag, or to join in by using the hashtag in their own posts. By using a trending hashtag, all users searching for it can see your post, regardless of whether they are following your page, helping you reach new audiences. Hashtags can be used across all platforms not just twitter.

Below are a few examples of some of the hashtags we use when posting on social media –

Visit County Durham hashtags - #Lovedurham #Tastedurham #NorthernSaints #DurhamDarkSkies  

Durham event hashtags - #LumiereDurham #DurhamBrass #dbf22 (Durham Book Festival 2022 ) #Kynren #NPennDarkSkies (North Pennines Stargazing Festival) #NorthPenninesAONB

 #HODs (Heritage Open Days) #Bishfoodfest #Seahamfoodfest

Other useful hashtags - #NorthEastHour (Monday 8-9pm and Tuesday 2-3pm) #Latebookinghour (Monday 7-8pm) #mondaymotivation #traveltuesday #weddinghour (Wednesday 9-10pm) #wednesdaywisdom #tbt #throwbackthursday #ukholidayhour (Thursday 8.30-9.30pm) #nefollowers (Thursday 2-3pm) #flashbackfriday #followfriday #ff #fridayfeeling #connectfriday #weekendhour (Saturday and Sunday 11am-12pm) #selfiesunday #sundayfunday #englandhour (Sunday 9-10pm) #EnglishTourismWeek22 (18-27 March 2022) #VisitEngland #VisitNorthEastEngland #LoveGreatBritain

Awareness days

Throughout the year link your social media activity with things that are trending. By utilising trends such as national days, major events and awareness days you can amplify your message and reach/engage with new followers.

New awareness days and celebrations are created all the time, our best advice would be to start create your own calendar with trends, national days, holidays and events which work best for your business.

Below are examples of some of the main days and events we link our social media activity to. No matter what time of year, you’re guaranteed to find something that happening that day, month or week which will help you create engaging content.

Veganuary - All month

Walk your Dog Month - All month

World Religion Day - 16

Blue Monday - 17

Squirrel Appreciation Day - 21

National Reading Day - 23

National Storytelling Week - 30 Jan - 6 Feb

National Bird Day #NationalBirdDay - 5

Cheese Lovers Day #CheeseLoversDay - 20

Heritage Treasures Day #HeritageTreasures - 11

#MuseumSelfieDay  - 19

National Trivia Day - 4

International Lego Day - 28

National Puzzle Day - 29

Lunar New Year - 1

World Wetlands Day - 2

National Pizza Day - 9

Valentines Day - 14

Love Your Pet Day - 20

National Marriage Month - All month

Bread Week - 19-27

Queen's Platinum Jubilee - 6

British Pie Week - 1 - 7 march

World Wildlife Day - 3

International Day of Happiness - 20

Spring Equinox - 20

World Poetry Day - 21

National Take a Walk in the Park Day - 30

British Science Week - 11-20 March

International Day of Forests - 21

Mothers Day - 27

National Theatre Day - 27

#EnglishTourismWeek22 - 18-27

World Book Day - 3

National Pig Day - 1

National Day of Unplugging - 4

International Women's Day - 8

National learn more about butterflies Day - 14

National Proposal Day - 20

World Water Day - 22

Pancake Day - 1

UN World Meteorological Day - 23

National Pet Month - All month

National Walking Day  - 7

National Pet Day - 11

Earth Day - 22

International Dark Skies Week - 5-12 April

National Gardening Week - 27 April - 2 May

Tour de Yorkshire - 30 April - 2 May

World Heritage Day - 18

National Look up at the Sky Day - 14

Bicycle Day - 19

International Dance Day - 29

National Poetry Month - All month

National Garden Month - All month

World Curlew Day - 21

Star Wars Day - 4

Space Day - 7

Love a Tree Day - 16

National Walking Month - All month

National Share a Story Month - All month

International Dawn Chorus Day - 3

National Vegetarian Week - 11-16 May

Eat What You Want Day - 11

International Museum Day - 18

World’s Biggest Bike Ride - 30

Bike Week - 30 May – 05 June

Mother Ocean Day - 10

Stay up all Night Night - 10

World Cocktail Day - 13

National Train Day - 14

World Meditation Day - 20

National Bike Month - All month

National Photography Month - All month

World Oceans Day - 8

Summer Solstice - 20

Father's Day - 20

National Selfie Day - 21

Social Media Day - 30

National Picnic Week - 19-27 June

Volunteers Week - 1-6 June

Pride Month - All month

International Picnic Day - 18

National Beer Day - 15

World Bicycle Day - 3

World Environmental Day - 5

World Gin Day - 11

Nature  Photography Day - 15

National Go Fishing Day - 18

World Music Day - 21

Log Cabin Day - 26

National Great Outdoors Month - All month

Queen's Jubilee bank holiday - 02-May

World Chocolate Day - 7

World Emoji Day - 17

National Picnic Month - All month

Love Parks Week - 12-20

National Marine Week - 25 July - 8 Aug

National Fishing Month - All month

International Bog Day - 25

Teddy Bear Picnic Day - 10

National Moon Day - 20

National Ice Cream Day - All month

Women’s Festival of Cycling - 17 July – 01 Aug

National Meadows Day - 2

Festival of Archaeology - 16-31

World Photo Day - 19

National Dog Day - 26

Afternoon Tea Week - 9-15

International Beer Day - 5

National Happiness Happens Day - 8

National Book Lovers Day - 9

Play in the Sand Day - 11

National Relaxation Day - 15

International Bat Night - 27

National Fishing Month - All month

National Wildlife Day - 4

Autumn Solstice - 22

World Tourism Day - 27

National Fish and Chips Day - 4

Heritage Open Days - 9-18 Sept

National Beer Lovers Day - 7

World Rivers Day - 25

Vegetarian Month - All month

Vegetarian Day - 1

International Coffee Day - 1

World Animal Day - 4

World Habitat Day - 3

World Food Day - 16

Halloween - 31

National Poetry Day - 4

World Space Week - 4

International Astronomy Day - 5

National Curry Week - 7-12

National Baking Week  - 14-19

Museums at Night - 31 Oct -2 Nov

UNESCO World Cities Day - 30

National Dessert Month (day 14) - All month

World Architecture Day - 04

Love Your Local Market - 16-30

UN World Space Week - 4-10

World Vegan Day - 1

National Authors Day  - 1

Small Business Saturday  - 27

National Spa Week - 4-9

Pretend to Be a Time Traveller Day - 8

First Day of Winter - 21

International Disability Day - 3