Opportunities

Partner Marketing Opportunities

A range of cost-effective and targeted opportunities for your business.

Our tailor-made packages will help you reach the right visitors, at the right time, with the right message.
Whether you’re an accommodation provider looking to increase bookings, a pub wanting to promote its food offer, or an attraction looking to sell tickets – our opportunities will let you reach an audience already interested in visiting Durham.

Visit County Durham has a unique insight into Durham’s visitors, and all of the opportunities we offer are backed by research and experience.

thisisdurham.com

The county’s official tourism website is an excellent promotional platform for your business, putting you in front of over 90,000 potential customers every month searching for information on visiting Durham.

Marketing opportunities highlight advert

Highlight advert
£100 +VAT per month
 Four slots available per month, per section.
Prominent placement within the ‘Highlights’ section of the drop-down website menu.
Advert includes business name, image and link to your record on thisisdurham.com.

Feature advert example

Featured advert
£80 +VAT per month Eighteen slots available per month, per section.
Prominent placement within the ‘Featured’ advert panel. Advert includes business
name, image, short description and link to your record on thisisdurham.com.

Sections available:
Accommodation
What’s On
Things to Do
Inspire Me
Food & Drink
Explore Durham

Banner advert example

Banner advert
£110 +VAT per month Three slots available per month, per section.
High impact website banner adverts are available in prominent positions within
high traffic sections of thisisdurham.com.

Sections available:
Accommodation
What’s On
Things to Do
Inspire Me
Food & Drink
Explore Durham

Booking deadline 20th of every month to go live the following month. Minimum booking – one month.

E-newsletters

The county’s official tourism e-newsletter is sent to over 45,000 potential visitors every month, putting your business in front of consumers who have registered to receive information about Durham.

Newsletter example

Dedicated e-newsletter
£450 +VAT per edition One available per month, contact us for availability.
A high-impact opportunity for your business. The dedicated solus e-newsletter will only feature your promotional content and imagery, and is sent to the official tourism consumer database of over 45,000 potential visitors. Web links included in the e-newsletter can go to your record on thisisdurham.com, or to your own website.
The consumer database can also be segmented by interest or location, which allows for more targeted communications.

Interests
Sports
Events
Family Fun
Food and Drink
Heritage, Arts and Culture
Outdoors and Adventure
Spas and Relaxation

Banner advert example

E-newsletter banner advert
£110 +VAT per edition
 One available per month, contact us for availability.
Prominent banner advert on the county’s official tourism e-newsletter, sent to over 45,000 potential visitors every month. The advert can link to your record on thisisdurham.com, or to
your own website.

Booking deadline 10 days prior to issue, contact us for the e-newsletter schedule.

Visitor Information

The official county-wide Visitor Information Network encourages visitors to stay longer and experience more of the county.

Leaflet distribution

£28 +VAT per 1,000

The county-wide Visitor Information Network features 42 official branded literature racks in prominent, high footfall locations including hotels, attractions, rail stations and airports. Your leaflet will be included alongside official Durham tourism publications.
The distribution schedule runs January to December, however, leaflets can be added at any time.

Marketing - specific opportunities

Tailored opportunities that enable you to target specific markets that can bring value to your business.

Discover Durham logo

Travel trade and groups
£275 +VAT annual membership

Discover Durham is the group travel brand for the county, which sees an annual programme of activity delivered to raise the profile of Durham and member businesses as a group travel destination.
To become a member of Discover Durham, attractions and activities must accept groups of 30+ and accommodation must have 30+ bedrooms.
Discover Durham activity runs 1 April to 31 March, but partners can be included throughout the year.

Business to business

Cost-effective and targeted opportunities will put your business in front of tourism businesses from across the county.

Grapevine Banner example

Grapevine banner advert

£100 +VAT
Prominent banner advert on Visit County Durham’s weekly business to business e-newsletter, which is sent to a database of over 1,300 every Wednesday.
Booking deadline Friday for the following week’s e-newsletter.

Sponsorship packages

Visit County Durham runs a number of corporate events, including conferences and industry workshops, which offer sponsorship opportunities that put your business in front of a targeted audience. Contact us to discuss opportunities and pricing.

Industry training

£35 +VAT
Visit County Durham runs a number of practical training sessions across the year, on industry topics that will benefit your business.

Please note: marketing opportunities are limited and available on a first come basis.

For more information or to book a marketing opportunity:
Tel: 03000 261 220 Email: partners@visitcountydurham.org