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English Tourism Week

English Tourism Week 2020

 

Visit County Durham is proudly supporting this annual celebration of English tourism. Visit England’s English Tourism Week highlights the importance, value and vast contribution the sector makes to the UK economy to stakeholders including, MPs, and the Government.

 

English Tourism Week  takes place this year from 25-31 May, encompassing the second Bank Holiday in May. In 2020 the campaign will focus on engaging with Government, MPs and other stakeholders, to support the recovery of English tourism and raise awareness of the importance, quality and value of the tourism sector to the UK economy. The global outbreak of COVID 19 brought the world to a standstill, and tourism has been the worst affected of all major economic sectors.  #EnglishTourismWeek20 puts a spotlight on tourism, showcasing the amazing work that goes on every day to build strong and resilient destinations.

 

In Durham the tourism sector supports 11,998 jobs, and generates £914m in visitor expenditure*. Now more than ever we need to protect tourism’s future, and by supporting English Tourism Week, you can help to do just that.

 

By supporting English Tourism Week you can help -

  • Raise the profile of English tourism with decision-makers, the media, those who work or are considering a career in the industry
  • Provide an opportunity to engage with local stakeholders such as local MPs to bring attention to tourism’s contribution in the county
  • Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel

 

How can you support English Tourism Week

Join the campaign on social media  - download the English Tourism Week assets below and show your support by sharing the message to everyone during the week 25 – 31 May.    

 

  • Get involved with #ThrowbackThursday on 28 May by tweeting pictures or videos of places you have visited in Durham in the past using the #ThrowbackThursday #LoveDurham #EnglishTourismWeek20 hashtags.
  • Remember to tag @vcdbusiness and @VisitEnglandBiz in your posts and tweets so we can share your posts throughout the campaign.
  • Access our selection of stunning images from the across the county.
  • Throughout the week post messages supporting the tourism industry using #supportNEtourism and #EnglishTourismWeek20. Examples below:

I want to protect tourism’s future because it employs more than 66,000 people in North East England #supportNEtourism #EnglishTourismWeek20

 

I want to protect tourism’s future because it contributes £5bn to the region’s economy #supportNEtourism #EnglishTourismWeek20

 

Tourism Community Champions

On 28 May the Northern Echo will feature some of the county’s tourism businesses that have been supporting their communities during the pandemic, as part of English Tourism Week. View the article here > But we want to hear from even more Tourism Community Champions. If you or your business have been supporting residents, keyworkers or other businesses please email marketing@thisisdurham.com

Watch out next week for details of even more Tourism Community Champions

 

English Tourism Week Toolkit

Protect England's Tourism

*Source: 2018 STEAM economic impact report.

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