Industry News
New global campaign launched
As Britain gears up for a year of landmark events, VisitBritain has launched a new multi-million pound global campaign, 'Welcome to Another Side of Britain', to drive back inbound tourism.
The campaign is targeting visitors that VisitBritain's consumer research shows have the greatest commitment and intent to travel internationally.
Tourism businesses across Britain are invited to get involved, with a free toolkit of marketing and branded campaign assets available to download.