Industry News

Spring, is of course, a season of new beginnings, so it is very fitting that we are celebrating the launch of Durham Story - an exciting new approach to promoting the county. The place brand was recently unveiled to over 80 stakeholders who attended the launch event at Gala Durham.

The event, hosted by Durham County Council and Durham University, was the culmination of a 12-month project which has seen engagement with hundreds of stakeholders from across the region, to identify a compelling new proposition for the county which will showcase Durham on a global scale.

The new brand and story for the county takes inspiration from the past and encourages us to use it to help shape Durham's future.

Spearheaded by Durham County Council, Durham University, Visit County Durham and Business Durham, this new approach will see organisations and individuals join forces and unite behind the brand to build the county's image, identity and reputation, and harness profile-raising opportunities to reach key audiences.

With a clear and consistent approach across multiple sectors, the Durham story will enable the county to engage and inspire potential investors, businesses, students and visitors, whilst instilling pride in our resident and business communities.

To find out more about the Durham Story, and how to get involved, visit: Durham-UK.com.