National Destination Marketing Campaign
Following the success of Visit County Durham’s Memorable Moments campaign, which reached over 2.25 million consumers, our latest national destination marketing campaign launched October 2023, delivered in partnership with the county’s tourism businesses.
Do Durham Differently showcases unique experiences from across the county, emphasising how diverse Durham is. Running from autumn 2023 to spring 2024, activity will include partnerships with national media titles, digital advertising, influencer commissions and media visits.
Please contact email@example.com to discuss ongoing opportunities.
This campaign toolkit provides businesses with the assets they need to get involved with the Do Durham Differently marketing campaign, and will support businesses and the destination by sharing content through their own channels.
Social Media Guide
Supporting the campaign through your own social media channels is an excellent way to get involved, which in turn will benefit the destination by reaching an even wider audience.
Ready for a unique adventure? Uncover Durham like never before! From incredible experiences to award-winning attractions, this spring is your chance to do Durham differently.
Think you know Durham? Think again! Book your break now: https://www.thisisdurham.com/differently
Discover a side of Durham you never knew existed! This spring, immerse yourself in incredible experiences, explore award-winning attractions, and savour the best food and drink.
Book your break now: https://www.thisisdurham.com/differently
Pick two experiences available at your business, and use in the following post:
From xxx to xxx, do [business name] differently this spring on a visit to Durham.
Share alongside images of the two experiences.
Tags and hashtags:
Tag This is Durham into your campaign posts, and use the dedicated hashtags to ensure we see your activity.
@thisisdurham #DoDurhamDifferently #LoveDurham
Use the campaign copy in your own activity and help reach an even wider audience.
Do Durham differently this spring as you discover incredible experiences, award-winning attractions, exciting events and fantastic food and drink across the county.
If you think you know Durham, think again! Be inspired at: thisisdurham.com/differently
Use campaign graphics in your own activity that showcase the county’s wide range of experiences. For different sizes email: firstname.lastname@example.org
Download: Toolkit Graphics
Link graphics to: www.thisisdurham.com/differently
Download: Digital Adverts
Campaign Press Release
Show your support for the campaign by sharing the campaign launch press release on your own channels.
Online press release:
Campaign encourages visitors to ‘Do Durham Differently’ - Visit County Durham
Download: Press release and image