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The pandemic has had a profound effect on the county’s visitor economy, and also on what consumers are looking for when visiting thisisdurham.com. Below uncovers the top ten search terms used on our consumer website.
Throughout February our top performing pages were all outdoors related, including walking routes, and hunting for Seaham sea glass. However, following the PM's roadmap to recovery announcement, visitors have now started to plan ahead, as there was a jump in traffic at the end of the month to self catering and holiday cottages.
Searches made on thisisdurham.com provide an insight in to consumer behaviour. Outdoor locations including High Force and Seaham featured in the top five searches last month, demonstrating that people were wanting to enjoy Durham’s great outdoors. Things to do in Durham was the second top search, showing an appetite for days out.
With school holidays approaching, Things to Do in Durham was the second top search term in July. And with summer seeing a host of events set to take place across the county, Durham Pride and Kynren both appeared in the top ten searches on the site.