The Month in Search
The Month in Search

The Month in Search

The pandemic has had a profound effect on the county’s visitor economy, and also on what consumers are looking for when visiting thisisdurham.com. Below uncovers the top ten search terms used on our consumer website.

January
  1. durham
  2. derwent reservoir
  3. hamsterley forest
  4. seaham
  5. beamish woods
  6. waskerley way
  7. castle eden dene
  8. walks in durham
  9. things to do in durham
  10. derwent reservoir walk
February
  1. durham
  2. causey arch
  3. waskerley way
  4. derwent reservoir
  5. seaham
  6. causey arch walk
  7. high force
  8. barnard castle
  9. things to do in durham
  10. castle eden dene

Throughout February our top performing pages were all outdoors related, including walking routes, and hunting for Seaham sea glass. However, following the PM's roadmap to recovery announcement, visitors have now started to plan ahead, as there was a jump in traffic at the end of the month to self catering and holiday cottages.

March
  1. durham
  2. seaham
  3. things to do in durham
  4. waskerley way
  5. barnard castle
  6. high force
  7. durham dales
  8. derwent reservoir
  9. castle eden dene
  10. causey arch
April
  1. durham
  2. durham dales
  3. high force
  4. barnard castle
  5. seaham
  6. things to do in durham
  7. derwent reservoir
  8. hamsterley forest
  9. chester le street park
  10. castle eden dene
May
  1. durham
  2. things to do in durham
  3. barnard castle
  4. beamish
  5. seaham
  6. high force
  7. visit durham
  8. hardwick live 2021
  9. adventure valley
  10. what to do in durham
June
  1. durham
  2. things to do in durham
  3. barnard castle
  4. seaham
  5. high force
  6. beamish
  7. low force
  8. chester le street park
  9. what to do in durham
  10. visit durham

Searches made on thisisdurham.com provide an insight in to consumer behaviour. Outdoor locations including High Force and Seaham featured in the top five searches last month, demonstrating that people were wanting to enjoy Durham’s great outdoors. Things to do in Durham was the second top search, showing an appetite for days out.

July
  1. durham
  2. things to do in durham
  3. beamish
  4. barnard castle
  5. seaham
  6. durham pride 2021
  7. beamish museum
  8. high force
  9. kynren
  10. visit durham

With school holidays approaching, Things to Do in Durham was the second top search term in July. And with summer seeing a host of events set to take place across the county, Durham Pride and Kynren both appeared in the top ten searches on the site.

August
  1. durham
  2. beamish
  3. things to do in durham
  4. barnard castle
  5. seaham
  6. beamish museum
  7. kynren
  8. hardwick live
  9. durham dales
  10. visit durham