As we begin 2026, Durham’s visitor economy is well positioned for continued growth. Ambition, collaboration and a clear strategic direction provide a solid platform as we move forward and build on recent success.

Durham’s position as a compelling and competitive destination continues to be shaped by the quality, creativity and commitment of our businesses across the county. Together, these partnerships ensure the visitor economy remains resilient, innovative and responsive to new opportunities.

This progress comes at a time when the sector continues to adapt to a changing operating environment, including cost pressures, workforce availability and evolving visitor expectations, reinforcing the value of partnership and shared support.

As we move into the new year, Visit County Durham will continue to deliver across a wide range of activity, including destination and place marketing, media engagement, product development, business support, skills development and sustainable tourism initiatives.

Supporting businesses to grow and adapt remains a priority. A programme of targeted training, events and conferences will be delivered throughout the year, alongside workshops and tailored business support.

The year ahead brings significant opportunity. Activity will continue to focus on partnership working and shared priorities, with close collaboration across the region and beyond.

The Durham Champions network will continue to expand, strengthening advocacy for the county across sectors.

Major projects will add further momentum, including Kynren’s Storied Lands and the opening of The Light, Durham City’s new cultural venue. These developments will enhance the county’s offer even further, creating new experiences and attracting new audiences.

With strong results behind us and a clear focus ahead, Durham enters the new year ready to build even better, delivering sustainable growth for the county’s visitor economy. And we would like to wish all of our partners a successful 2026.