Hashtag Highlights

Hashtags are an important part of using social media to promote your business, and a great way to get involved with #Durham19.


What is a hashtag?

Simply put, a hashtag (#) is a label for posts shared on social media. It helps users who have a specific interest to quickly find content on the same topic by searching for a hashtag, or to join in by using the hashtag in their own posts. By using a hashtag, all users searching for it can see your post, regardless of whether they are following your page. On Instagram you can now even follow hashtags like you would a friend or business account, so that anyone using that certain hashtag appear in your news feed.


#Durham19 Hashtag Highlights

It can be tempting to use simple hashtags, such as #durham or #whatson, but beware! With thousands of social media posts going out every minute the chances of being seen are slim - using more specific hashtags will help increase your visibility.


Below you will find information and examples for how to use Durham’s Year of Culture in your own social media activity to capitalise on the incredible events, festivals, developments and anniversaries taking place across the county during 2019.


#Durham19                 The overall campaign hashtag will be used throughout the year
#lovedurham               Durham’s main tourism hashtag will be used in all posts

Example: A N Cottage is the perfect place to stay during #Durham19 to enjoy amazing events. #lovedurham


Cricket World Cup #CWC19
Lumiere Durham#LumiereDurham
Durham International Brass Festival#DurhamBrass
Durham Book Festival#dbf19
Bishop Auckland Food Festival#BAFF19
Durham Adventure Festival#DAF19
Kynren – an epic tale of England#Kynren
Durham City Run#RunDurham

As well as using hashtags, be sure to tag (@) other appropriate pages in your posts which will also help spread your message further. For example, if you are talking about Lumiere Durham, tag @thisisdurham @lumieredurham and encourage others to retweet/share your posts.  

Example: Looking for ideas for family fun before enjoying #LumiereDurham during #Durham19? At A N Attraction we shine a light on the county’s fascinating past. #lovedurham @lumieredurham @thisisdurham

Durham's Year of Culture is being sponsored and supported by Durham County Council, the County Durham Cultural Partnership, Visit County Durham and Partners.

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Registered office: Visit County Durham, 2nd Floor, County Hall, Dryburn Road, Durham, DH1 5UL