Update from Visit County Durham
You will be aware that all VCD campaign and marketing activity stopped in March; the team focus switched to business support, advice and guidance, and the development of a virtual visit content hub and micro site - www.thisisdurham.com/lovedurham, encouraging consumers to ‘#LoveDurham from your sofa.’
Following the announcement from the Prime Minister on Sunday 10 May, regarding it now being possible to drive to other locations for exercise, irrespective of distance, we do not intend to change our consumer messaging at this stage.
We do not feel this is a message suitable for the destination at this time. There is still widespread concern within the industry that the loosening of restrictions may see a return to crowded car parks and people flocking to rural and coastal locations, at a time when the resident community is still concerned about an influx of visitors. Therefore, we will continue to focus on promoting a ‘virtual visit’ to the county, which in essence is an inspiration and planning tool for a future visit, whenever that may be.
We are working closely with local, regional and national partners on recovery planning for Durham’s visitor economy, and acknowledge that building confidence amongst businesses, as well as consumers, with regards to adhering to Government guidelines will be key to recovery, and we will continue to support businesses and consult them in our recovery planning.
By working in partnership with the industry, we will be ready to promote our amazing county, to existing and new audiences, when it is appropriate to do so.
Michelle Gorman, managing director and Ivor Stolliday, chair of Visit County Durham.
Latest information and Announcements
We would advise all partners to regularly check the VisitBritain and Government business support web pages, which are being continually updated with the latest advice and information for UK tourism businesses.
As the situation evolves, we recommend all County Durham tourism businesses and stakeholders stay informed by reading the latest health information from the above resources. Please also provide feedback and comments direct to firstname.lastname@example.org
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